Who We Are

Welcome to The Ideas Company—where visionary strategy meets meticulous execution

Michelle Webb stands at the helm of The Ideas Company as a seasoned executive with a robust two-decade record of accomplishment in media, marketing, and strategic communications. Her expertise encompasses strategic planning, brand and donor development, as well as television and video production across diverse platforms. A recognized leader, Michelle’s career spans high-stakes contract negotiations, transformative program development, and multicultural content integration, displaying her ability to drive growth and position organizations for long-term success in both for-profit and non-profit sectors.

Michelle’s career milestones include significant roles at leading corporations and a dynamic presence in consultancy, where she has provided critical strategic oversight during pivotal times, such as spearheading crisis communications for major healthcare institutions. A trailblazer in digital strategy, she has successfully led cross-functional teams to develop and launch innovative consumer products and services, consistently achieving projects that captivate and deliver measurable results.

Educated at Harvard University and holding an MBA from Columbia University, Michelle’s roots in vibrant Spanish Harlem have shaped her distinctive approach to media and video production. As a multi-Emmy award-winning producer with senior leadership roles at industry giants like Verizon, Disney/ABC, and CBS News, Michelle leverages her distinguished background to enhance integrated marketing and communications strategies that resonate on a global scale.

Professional Affiliations and Recognition:

Michelle's professional journey is supported by her active involvement in key industry and community organizations, including:

- Multicultural Media, Telecom, and Internet Council (MMTC)

- Women in Cable Telecommunications

- National Association of Minorities in Cable

- NY & NJ Minority Supplier Development Council

These affiliations underscore her commitment to diversity and excellence within the media and communications landscape.

MBE Certification:

The Ideas Company is proud to be recognized as a Minority Business Enterprise (MBE). Certified by the National Minority Supplier Development Council (NMSDC), this certification confirms our status as a bona fide ethnic minority business that is owned, operated, and controlled by ethnic minorities. This esteemed designation is honored nationwide and recognized by major U.S. corporations, public agencies, and non-profit organizations, ensuring compliance, and fostering inclusive business practices.

At The Ideas Company, trust is the foundation of our client relationships. We dedicate ourselves to transparency and integrity in all interactions, aiming to fulfill your business goals with unparalleled excellence. For each project, we customize our team structure, selecting expert consultants, contractors, and staff tailored to your unique needs and budget. Our adaptable strategy ensures the provision of the exact expertise and resources necessary to elevate your brand. Our teams are armed with innovative marketing strategies and strategic insights, boasting a history of delivering bespoke solutions that yield measurable outcomes.

Join us and experience how The Ideas Company can turn your ambitious goals into tangible successes. Let’s build something remarkable together.